The idea for this TVC for CIMA (Chartered Institute of Management Accountants) was to create a maze environment in 3D through which our camera would travel and discover the various points outlined in the VO; the ultimate reveal of which was to the CIMA top-down brain motif - representing the maze through which our camera has just travelled.
The client wanted aspirational, international moments to entice younger members of the TV audience into the CIMA fold and the lifestyle that such an undertaking could bring about.
