Auto & General - Little Worlds

A man describes the reasons that he chose Auto & General for his insurance cover. As he speaks, worlds animate around him in miniature that depict the scenarios he is discussing. We were tasked with creating an informercial for Auto and General with this device as the treatment. We worked in conjunction with Human.kind Advertising and created a series of broadcast deliverables, all using this same look and feel . The project lead-time was shorter than most, but hey, since when was there ever a surplus of time to do great work? Anyway, that's how we like it... Director- Nick Browne 3d Animation- Ryan Crocker, Magugu Nzimande, Mareli du Toit Edit- Ryan Paul, Sean Salmon, Pieter De Wet Compositing, Grade and Online- Sean Salmon Audio, Music Composition and Sound Design- Pieter De Wet